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New Wash
New Wash
New Wash
New Wash
Take a shower with us.  
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Meet your hair’s new best friend. Chances are you’ve used shampoo your whole life and have no idea how badly it treats hair and how amazing your hair can be. New Wash is your best chance to rediscover its true nature and make your hair story a love story – like our reviews. (Yes, they’re real (!) and searchable so you can find people like you.)

A proprietary blend of essential oils and naturally derived saturated cleansers respects the body’s natural moisture barrier that detergent in shampoo destroys. Hair feels immediately smoother, silkier, and looks shinier. Color lasts much longer. Troubled scalps become happier. Yes, New Wash is paraben-, pthalate- and sulfate-free, but most important it’s detergent-free. Foam is the real foe.